World Cup 2026: Journalist stunned after paying nearly $53 for a simple meal in New York

The rising cost of attending the 2026 World Cup has become a talking point once again after a football journalist revealed he paid almost $53 for a modest meal in New York while covering the tournament.

The incident emerged ahead of the Brazil-Morocco match and quickly attracted attention among football followers and media professionals, adding to wider discussions about the cost of living and expenses surrounding the World Cup in the United States.

Eddy Dove, an African football specialist who works with several media outlets, shared his surprise after purchasing a meal consisting of tabbouleh, a bottle of water, a croissant and chicken.

The total bill came to $52.98.

His reaction was captured on video by fellow journalist Osasu Obayiuwana, who filmed the moment as Dove reflected on the unexpectedly high cost of the purchase.

According to Dove, hunger played a role in his decision-making.

He admitted that he did not check the prices before selecting the items and only realised the total when it was time to pay.

Unexpected bill leaves journalist shocked

Speaking in the video, Dove explained that he had been “starving” and therefore focused on getting food rather than reviewing the prices displayed.

Once he discovered the cost, he said he felt “too embarrassed to put them back,” leaving him with little option but to complete the purchase.

The incident quickly became a source of amusement among fellow journalists covering the tournament, many of whom have already spoken about the significant costs associated with accommodation, transport and food during the competition.

While Dove appeared frustrated by the experience, he also approached the situation with humour.

A croissant under the spotlight

Among the items purchased was a croissant that quickly became the focus of the discussion.

After seeing the final bill, Dove joked that the pastry would need to justify its price by delivering an exceptional culinary experience.

He remarked that it “seems delicious” and expressed hope that it would be “the best he’s ever eaten.”

The comments prompted laughter from those present and added a lighter tone to a situation that had clearly caught him off guard.

Growing discussion over tournament expenses

The story has resonated with many travelling supporters and media members who have highlighted the costs associated with attending matches and covering the tournament.

In recent weeks, discussions have emerged around various expenses linked to the World Cup experience, ranging from transportation and accommodation to food and beverages.

Dove’s experience became the latest example to circulate widely among journalists and football fans following the competition.

A memorable purchase

Although the meal itself may not be remembered for its ingredients, the receipt has become a talking point among those following the tournament.

For Dove, the experience was one he is unlikely to forget, particularly given the price attached to a relatively simple lunch.

As the World Cup continues, the story serves as a reminder that not every headline from the tournament is created on the pitch.

Sometimes, a receipt can generate almost as much discussion as the football itself.