Football has become a lucrative business, where teams are considered factories, and players are the commodities. Multinational corporations heavily influence the direction of football teams and the quality of the game produced by players. The enormous investments made by these corporations shape and sometimes break players, turning them into business entities. Players’ careers are influenced not only by sporting considerations but also financial ones, leading to many African players seeking opportunities in the first or second divisions in Europe for higher earnings.
The endorsement deals with corporations further commodify players, where different brands may sponsor various parts of a player’s gear, such as jerseys, shoes, and more. This commodification has a direct impact on the game, as certain players are highlighted and given preferential treatment, leading to a focus on individual performances over collective teamwork. The emphasis on individualities has contributed to a decline in the overall spectacle and quality of the game.
The article suggests that finding a balance between the business side of football and the need for an entertaining and beautiful game is essential. While the involvement of investors is crucial for the financial health of the sport, there is a call for a return to a style of football characterized by responsibility, creativity, beauty, and collective reflection. The article concludes that finding this balance is essential for the survival and success of football teams.
