Rulani Mokwena: Pyramids FC determined to build identity beyond Al Ahly and Zamalek

Pyramids FC head coach Rulani Mokwena says his side are determined to establish their own identity in Egyptian football rather than attempting to replicate the traditions of established giants Al Ahly and Zamalek.

Mokwena acknowledges that Pyramids do not have the same history or support base as Egypt’s two most successful clubs, but believes sustained success on the pitch can help the club attract a growing number of supporters.

“Pyramids may not have the history, but we know many fans love a winning team,” Mokwena said.

“If we win, we will attract the fans, as we have already seen in some matches where the stadium was packed.”

The South African coach believes winning football can play a crucial role in transforming the club’s relationship with supporters and helping Pyramids establish themselves as a major force in Egyptian football.

Pyramids, who were founded in their current form relatively recently compared with Al Ahly and Zamalek, have emerged as an increasingly competitive side in Egypt and on the African continent.

For Mokwena, however, success is only part of the project. He wants his team to be recognised for a distinctive style of play that reflects the club’s ambitions.

“I’m like a painter creating a masterpiece,” he said. “This is Pyramids’ style of play.”

Mokwena stressed that Pyramids should not be judged by comparison with Al Ahly or Zamalek, whose histories and achievements have shaped Egyptian football for decades.

“It’s different from Al Ahly and Zamalek,” he said. “They have history, but we want to build our own identity, establish it, and send a message to the fans: this is who we are.”

The comments underline Mokwena’s broader vision for Pyramids, with the coach seeking to combine results with an identifiable football philosophy.

While Al Ahly and Zamalek remain deeply rooted in Egyptian football culture, Mokwena believes Pyramids can carve out their own place through consistent performances, trophies and an attractive style of football.

The coach’s challenge will be to turn that vision into sustained success while continuing to build a connection with supporters.

For Mokwena, the objective is clear: Pyramids do not need to imitate Egypt’s traditional giants. Instead, they want to create a new footballing identity of their own — one that supporters can recognise and embrace.