As the 2025 TotalEnergies CAF Africa Cup of Nations kicks off in Morocco today, the spotlight falls not only on history, rivalry and continental pride, but also on a select group of players whose market value reflects their growing influence on the global game.
From Europe’s elite leagues to Africa’s biggest stage, this AFCON begins with some of the continent’s most valuable footballers carrying expectation, scrutiny and opportunity in equal measure — players whose performances over the next month could shape both the tournament and their careers.
At the top of that list stands Achraf Hakimi, the Morocco captain and tournament host’s talisman, whose presence alone symbolises the scale of ambition surrounding AFCON 2025.
Hakimi leads the elite tier
Valued at €80 million, Hakimi arrives as the most valuable player at the tournament — a rare distinction for a defender.
Now firmly established as one of the world’s leading right-backs, the Morocco international combines pace, intelligence and attacking output in a way that has redefined his position.
For Morocco, still chasing their first AFCON title since 1976, Hakimi embodies both modern excellence and national hope.
Playing on home soil, he will be central to a campaign burdened with expectation but driven by belief.
Osimhen remains Nigeria’s biggest weapon
Close behind is Victor Osimhen, valued at €75 million. Although his market value has dipped since his move to Turkey, the Nigeria striker remains one of Africa’s most feared forwards.
With 31 goals in 45 international appearances, Osimhen’s power, movement and finishing ability give Nigeria a cutting edge few teams can match.
In a tournament often decided by fine margins, his presence alone can tilt matches in the Super Eagles’ favour.
Mbeumo carries Cameroon’s attacking hopes
Cameroon’s challenge will be led by Bryan Mbeumo, also valued at €75 million.
Recently signed by Manchester United in a high-profile move, Mbeumo enters AFCON seeking rhythm and confidence after a mixed start in England.
For a nation that has lifted the trophy five times, only Egypt boast a richer AFCON pedigree, Mbeumo’s pace and directness could prove decisive as Cameroon aim to go deeper than their last-16 exit two years ago.
Marmoush emerges alongside Salah
Egypt’s hopes traditionally rest on Mohamed Salah, but at this AFCON, Omar Marmoush may carry increasing responsibility.
Valued at €65 million, the Manchester City forward arrives as one of Africa’s most technically gifted attackers.
Rotated carefully under Pep Guardiola, Marmoush is expected to play a leading role for the Pharaohs, who are chasing an eighth AFCON crown — a record-extending achievement.
Baleba and Jackson underline AFCON’s depth
Cameroon midfielder Carlos Baleba, valued at €60 million, represents the tournament’s next generation.
The Brighton player’s energy and ball-carrying ability could turn midfield battles, particularly if European suitors intensify their interest.
Senegal’s attacking focal point will be Nicolas Jackson, valued at €50 million.
Despite limited opportunities at Bayern Munich, Jackson will be entrusted to lead the line for the defending champions, supported by a squad built for knockout football.
Value meets legacy
AFCON 2025 opens with Africa’s most valuable players spread across traditional giants and emerging contenders. While market value offers one measure of influence, the tournament has long shown that reputation alone guarantees nothing.
Over the next month, these stars will be judged not by transfer figures, but by moments — goals, tackles, leadership and resilience — on a stage where legends are made and careers redefined.
