The 2014 Football World Cup saw brands from various sectors capitalizing on the event’s popularity, including unexpected ones like Playboy. The Playboy group seized the opportunity to launch a unique product line: condoms in the colors of six participating teams – Brazil, Argentina, Spain, Mexico, Germany, and the United States.
Reported by Sportune.fr, the series named “Play Pack Edition Fest” offers condoms packaged in boxes of three or twenty-four. Each pack contains condoms of various types but maintains consistent packaging in the colors of the chosen national team. Additionally, each pack includes a sticker featuring the country’s flag and the iconic Playboy rabbit logo.
Despite the vast number of countries competing in the World Cup, Playboy selected these six nations strategically for their brand. They also planned an awareness campaign targeting football fans to accompany this unique product launch.
Tags: Football World Cup, Jo-Egypt-Brazil, people, Playboy
