UNUSUAL: GILLETTE’S BUZZ AD! MESSI DRIBBLES PAST FEDERER AND SCORES A GOAL – VIDEO

The big stars of world sport are prime targets for advertisers, and Volvo recently capitalized on this trend by featuring Zlatan Ibrahimovic in one of their campaigns. Similarly, Gillette, a renowned brand of razors and shaving gels, has also leveraged the star power of athletes. In one of their ads, they brought together Lionel Messi from Barcelona and Roger Federer, the Swiss tennis player.

In 2012, Federer remarked, “Messi and I demonstrate that we can be good guys and be successful.” However, in this advertisement, the Spaniard seemingly forgot about their supposed friendship as Messi scores a goal against Federer.