The Ivorian music group Magic System, known for their infectious hit “Magic in the Air”, is blending music, sport, and philanthropy with a special initiative tied to the 2014 FIFA World Cup.
As UNESCO Goodwill Ambassadors, Magic System has launched an auction of official World Cup balls, signed by a host of celebrities from the worlds of football, television, and music. The proceeds from this auction will go directly to UNESCO’s literacy programs, aiming to fight illiteracy globally.
To support the campaign, the group released a new version of the “Magic in the Air” music video, featuring a star-studded cast juggling footballs. The impressive lineup includes:
Footballers: Yaya Touré, David Luiz, Olivier Giroud, Patrick Vieira, Florent Malouda, Bacary Sagna, Clément Grenier, Rio Mavuba, Arsène Wenger, Robert Pires, Sylvain Wiltord, Adrien Rabiot, Bafétimbi Gomis, Brandao, Eric Carrière, Olivier Missoup, Olivier Dacourt, Laurent Koscielny
Entertainers and media personalities: Soprano, M. Pokora, Cyril Hanouna, Patrick Sébastien, Zaho, Marion Bartoli, Darren Tulett, Astrid Bard, Sébastien Cauet, Isabelle Ithurburu, Gaëtane Thiney, Nathalie Iannetta, Pierre Ménès, Luis Fernandez, Raymond Domenech, Jérôme Alonzo, Séan, Amaury Leveaux
Each star appears juggling the iconic ball, creating a vibrant, energetic visual that perfectly matches the song’s celebratory mood and the World Cup spirit.
Magic System’s initiative combines entertainment and goodwill, demonstrating how music and sport can come together for a meaningful cause.
📌 All proceeds will benefit global literacy efforts through UNESCO.
