Beninese Wholesalers Return from Brazil After 33 Export-Sponsored Trip
Clémence Kuevidjin, dressed in a green t-shirt bearing Brazil’s iconic national emblem, landed at Lomé Airport on Sunday, brimming with joy and gratitude. She had just returned from a once-in-a-lifetime trip to Brazil, courtesy of a promotional campaign by Brasserie du Bénin and its flagship beer, 33 Export.
Kuevidjin, Sales Manager of Super Marché La Concorde, was among the first group of Brasserie du Bénin’s top wholesale clients selected to travel to Brazil to support African teams during the 2014 FIFA World Cup. The initiative was part of the company’s broader celebrations for the 50th anniversary of 33 Export.
“I really thank 33 Export for this trip because it’s not something just any company would do,” she said upon arrival. “I’m truly touched—amazed, even. I love Brazil for its cultural diversity, the warmth of the people, and the vibrant atmosphere. The weather makes you want to go to the beach and dance!”
The group’s itinerary combined football fervour with cultural discovery. The delegation enjoyed guided tours around Rio de Janeiro, including a visit to Circle Park on a nearby mountain, a breathtaking vantage point. “Rio is a magical city,” Kuevidjin recalled. “We also went to the Spain-Chile match. I’d never been in a stadium before—the atmosphere was electric! We watched from the official box; it was unforgettable.”
The tour also included stops at iconic locations such as the Christ the Redeemer statue atop Mount Corcovado, and the legendary Copacabana beach. “We saw the beautiful Brazilian women, the joy of life everywhere—it was all like a dream,” she added.
The delegation was warmly received back in Lomé by Jacques Elimbi, Sales Director of Brasserie du Bénin, who hailed the trip’s success and revealed further plans. “Despite the fatigue, we can see how happy our clients are with this experience. They didn’t just attend a World Cup match; they explored Brazil’s finest tourist spots and even had a brief stop in Paris before returning,” he said.
He also announced that a second group of winners—comprising five wholesalers and two salespeople—would soon embark on a similar journey. Meanwhile, the 33 Export promotional campaign continues in local bars, offering consumers a free large bottle for every two purchased, with six promotional booklets priced at 1,600 CFA francs.
As Brasserie du Bénin celebrates half a century of success, its loyalty campaign continues to blend business with unforgettable experiences—taking loyal clients far beyond the shelves and straight to the heart of global events.
