Barcelona have unveiled their new home kit for the 2025/26 season, and it has already sparked significant excitement among supporters, with Lamine Yamal’s number 10 jersey emerging as the most purchased on launch day.
Yamal, who has Moroccan and Equatorial Guinean heritage through his father and mother respectively, features prominently in the club’s promotional campaign for the kit, titled “We Define Tomorrow.”
The initiative celebrates the fusion of Barcelona’s tradition with a bold vision for the future, placing the spotlight on a new generation of stars.
The launch video features several key players from the first team, including Raphinha, Alejandro Balde, Fermín López, Pedri González, Robert Lewandowski and Yamal himself.
The teenage sensation added intrigue to the unveiling with a simple yet powerful remark: “It smells like the Champions League.”
While there has been no official confirmation from the club, fans have embraced the symbolic passing of the iconic number 10 shirt to Yamal, a gesture that hints at his increasing prominence within the team.
His jersey quickly became the top-seller following the launch, reinforcing the belief that he is set to inherit the number worn by legends such as Lionel Messi and Ronaldinho.
Yamal’s growing popularity and rising influence at the club come as Barcelona prepare for a new era led by young talents. With the club continuing its transition, the 17-year-old winger is expected to play a central role in their plans under manager Hansi Flick.
If confirmed, Yamal’s assumption of the number 10 shirt will be a major statement by Barcelona, symbolising both faith in his abilities and the club’s desire to build its future around him.