Real Madrid members to receive exclusive ‘La Socia’ shirt under Perez pledge

Real Madrid has begun contacting its members to arrange the distribution of an exclusive commemorative shirt promised by club president Florentino Perez during his successful re-election campaign.

The club has informed each member that they will be entitled to receive a unique shirt free of charge, with no distinction based on age, according to Sport.

The move fulfils one of the commitments Perez made during the Real Madrid presidential election in June. The club has already sent an official notification explaining how members can apply for the shirt.

The proposal was among the most prominent pledges of Perez’s campaign. In the days before the election, he promised that, if re-elected, every Real Madrid member would receive an exclusive official shirt each year at no cost.

According to Footy Headlines, the shirt will be known as “La Socia” and will never be sold to the public. It will feature a distinctive emblem created exclusively for registered club members, while a new design will be produced each season.

How members can request the shirt

Under the club’s instructions, members have until 30 December 2026 to access the online members’ office through the designated link.

They must select whether the shirt is for an adult or a child and choose a size, subject to the stock available when the request is submitted.

Real Madrid has warned that members who fail to specify a category and size will be sent a shirt based on the items available.

To help ensure delivery, the club has also asked members to check and update their personal details in their membership profiles. This includes their full address, mobile telephone number and email address.

The shirt being distributed to members is separate from the kit planned to mark Real Madrid’s 125th anniversary.

That design is expected to be produced by adidas. Leaks indicate it will go on sale at the beginning of 2027, ahead of the club’s official anniversary date on 6 March 2027.

The members’ shirt fulfils one of the administration’s most notable election promises and represents a direct gesture to a membership base of more than 100,000 people.

Real Madrid are currently second in La Liga this season with 30 points after 12 rounds. They are three points behind leaders and rivals Barcelona.