He highlights the crucial role of African media in promoting and protecting the profession of sports journalism. Ngerem emphasizes the need for Africans to recognize that sport has evolved into a professional business and that not every former athlete should transition into management roles.
Ngerem stresses the credibility of the media in selling African sport, as Africans have a deep-rooted passion for sports. He urges a shift in mentality towards recognizing the potential economic benefits of sports for the continent.
Drawing from the success of the 2010 World Cup in South Africa, Ngerem illustrates how initial skepticism was overcome to showcase Africa’s capabilities in hosting major sporting events. He believes that African sports press can play a significant role in showcasing the continent’s sports leadership and fostering growth in sports businesses and federations.
In conclusion, Ngerem asserts that Africa has the potential to progress in sports, and the sports press can contribute significantly to realizing this potential.
Tags: AIPS Africa Congress, Den Ngerem, Gianni Merlo, marketing, media, press, Senegal
