The enthusiasm and support for the Elephants are palpable, reflected not only in the energetic crowds but also in the commercial landscape of Ivorian stores. A peculiar aspect, however, emerges as one delves into the variety of football jerseys available for enthusiasts. The dominant orange hues of the Ivory Coast jerseys conspicuously overshadow the representation of the 23 other nations participating in this continental spectacle.
The streets and stores of Ivory Coast are awash with the vibrant colors of the Elephants, embodying the fervor with which the local populace rallies behind its home team.
The Ebimpé Stadium, a bastion of national pride, echoes with the cheers of the 38,000-strong crowd, creating an atmosphere steeped in Ivorian football passion.
he pervasive orange presence in the stands mirrors the collective anticipation and celebration of the host nation’s participation.
Yet, amid this sea of orange, the question arises – where are the jerseys of the other participating nations?
Africa Foot United, present in Ivory Coast, delves into the world of jersey sales, a crucial revenue stream for traders and resellers during major football events.
A survey of the stores reveals a notable scarcity of jerseys representing the diverse nations partaking in AFCON 2023.
While the tunics of Mali, Burkina Faso, and Guinea find some representation, the broader selection appears elusive, akin to the legendary labors of Hercules.
Some sellers defend their focus on Ivory Coast jerseys, citing market demand and the pursuit of profits.
The local sentiment aligns with this commercial strategy, as the Ivorian support base substantially outnumbers that of other nations, influencing the market dynamics.
This selective availability prompts fans from other countries to voice their concerns, highlighting the challenge of acquiring their national team jerseys.
In response to this apparent retail gap, passionate fans are improvising, bringing their own team jerseys and flags to the stadiums, undeterred in their commitment to supporting their nations.
While the commercial spotlight may shine on the Elephants, the true spirit of AFCON 2023 persists, resilient and vibrant, in the diverse voices and colors that collectively celebrate the richness of African football.
