International Moroccan footballer Achraf Hakimi has claimed the top spot on the list of the ten favorite celebrities among Moroccans, according to “Love Brand,” a study conducted on the most beloved brands and personalities in Morocco.
The study, presented yesterday in Casablanca as part of the “Les Impériales 2024” event, revealed that Achraf Hakimi unsurprisingly secured the first position on the list of the ten favorite celebrities among Moroccans.
He was followed, according to the preferences of those surveyed, by Hakim Ziyech, Saad Lamjarred, Yassine Bounou, Walid El Karti, Asma Lamnawar, Soufiane El Bakkali, Jad Malah, Dizzy Dros, and Hassan El Fad.
Regarding influencers, the study added that Hicham Masrar stole the spotlight by ranking first as the best content creator influencer among Moroccans, surpassing Swenga (Mustapha El Fakak), Simo Sedraty, Taha Iso, Kauther Bamo, Amin Raghib, Rabii Skalli, Abdellah Zrouk, Maria Nadim, and Zouhair Zazir.
According to “Love Brand,” in terms of Moroccan favorite brands, Maroc Telecom ranked first, followed by Inwi, Wafa Assurance, Marjane, Bank of Africa, Wafa Salaf, Credit Agricole, OCP Group, Dari Couscous, and Attijariwafa Bank.
This survey also included international brands, where Orange dominated the list of the top ten preferred brands by Moroccans, followed by Huawei, Samsung, Hyundai, McDonald’s, Coca-Cola, Adidas, General Motors, Nike, and Renault.
“Love Brand” is a study conducted by the Ambrioum company aimed at providing an annual gauge of the most favored brands and personalities among Moroccans for the benefit of agencies, advertisers, brands, and professionals.
This study was based on a sample of 3340 people, following the quota methodology, with data harmonization with HCP data. Data was collected throughout the field study period, covering six cities: Casablanca, Rabat, Salé, Tangier, Fez, and Marrakech.
