Unilever’s personal care brands, including Rexona, Dove, Dove Men+Care, and Axe, have been announced as the official sponsors for the Africa Cup of Nations, Côte d’Ivoire 2023 and Women’s Africa Cup of Nations, Morocco 2024.
The partnership, facilitated by Unilever International, designates Unilever as the exclusive ‘Personal Care consumer goods partner’ for both tournaments, collaborating with CAF on various football initiatives in Africa.
This reinforces Unilever’s history as a significant partner in football events globally.
The Africa Cup of Nations, commencing on January 13, is anticipated to attract a viewership of over 800 million worldwide.
The Women’s Africa Cup of Nations 2024 is scheduled for the summer in Morocco.
CAF President Dr Patrice Motsepe highlighted the contributions of sponsors, including Unilever, in enhancing the global appeal of CAF competitions.
Unilever international CEO Mr Assem Puri expressed enthusiasm for connecting with a broad audience through their personal care brands and fostering engagement with the future generation of football athletes in Africa.
This partnership underscores Unilever’s commitment to supporting football events and competitions across the African continent and beyond.
