Guinness Nigeria has announced that the iconic Premier League trophy will be visiting Nigeria this May, offering football fans a rare opportunity to come face-to-face with one of the most coveted prizes in global sport.
The trophy, a symbol of triumph in English football, will tour two major cities—Enugu and Lagos—during a three-day event from May 16 to 18.
The visit is part of Guinness Nigeria’s broader strategy to deepen its engagement with consumers and reinforce its association with football through unforgettable fan experiences.
In Enugu, the tour will kick off on May 16, before moving to Lagos for two days of festivities on May 17 and 18.
The events aim to bring fans closer to the magic of the Premier League while celebrating the unifying spirit of the game.
The tour isn’t just about the silverware. It promises a full immersion into the world of football fandom.
Both cities will host exclusive Guinness MatchDay experiences—an enhanced viewing event designed to captivate and entertain.
Attendees can expect massive viewing screens broadcasting matches, replay and highlight corners with noise-cancelling headsets, and a unique 360-degree Guinness bar serving a range of Guinness-inspired cocktails.
Adding to the excitement, fans will also enjoy live entertainment, football jersey customization stations, and a variety of football-themed activities designed to place them at the heart of the action.
Marketing Director at Guinness Nigeria, Olayinka Bakare, described the tour as a momentous initiative aimed at deepening the emotional bond between the Guinness brand and its consumers through football.
“Our association with football is a key platform to engage and elevate the experiences of our consumers,” Bakare said. “This is more than a tour. It is an iconic, unmissable experience. Besides the unique excitement of seeing the Premier League silverware in Nigeria, it’s about celebrating football’s power to unite us, whilst delivering unmatched football moments that only Guinness can offer.”
As anticipation builds, fans across the country are expected to flock to the event venues, eager to witness a piece of football history.
For many, this will be a once-in-a-lifetime chance to experience the Premier League trophy up close, surrounded by the energy, passion, and celebration that only Guinness can bring.
