Playboy Capitalizes on World Cup Fever with Special Edition Condoms
As the 2014 FIFA World Cup approaches, brands from across various industries are finding creative ways to tap into the global football frenzy. One such brand is Playboy, which has launched a limited edition series of condoms to coincide with the tournament.
In a bid to connect with the football community, Playboy’s “Play Pack Edition Fest” condoms come in the colors of six national teams: Brazil, Argentina, Spain, Mexico, Germany, and the United States. These countries were strategically selected due to their large fan bases and market relevance.
The condoms are packaged in boxes of three or twenty-four, with each pack featuring different types of condoms, but all share the same distinct packaging — adorned with the colors of the respective team, a sticker of the country, and the iconic Playboy bunny logo.
With football fans across the globe gearing up for the World Cup, Playboy plans to launch a targeted awareness campaign aimed at these enthusiasts. The campaign is designed to merge the worlds of sport and lifestyle, capitalizing on the excitement surrounding one of the most-watched sporting events in the world.
