Zlatan Ibrahimović Launches Sportswear Brand with Dressmann
Zlatan Ibrahimović is once again making headlines — and this time, it’s not for what he’s doing on the pitch with PSG. The Swedish superstar has just announced the launch of a sportswear brand in partnership with Norwegian clothing giant Dressmann, under the name Varner Ibrahimovic.
The brand will focus on the sports segment, though specific products and a launch date have yet to be revealed. What is clear is Zlatan’s ambition — both in business and style.
“For me, it’s a huge thing to start a sports company with Dressmann. Their corporate culture and winning mentality are a perfect fit for me,” said the striker.
Dressmann, part of the Varner Group, is known for affordable menswear across 380 stores in the Nordic countries and Germany. By teaming up with one of football’s most charismatic personalities, the brand aims to tap into the global sportswear market — with Zlatan’s star power leading the charge, especially in regions like Africa, where he remains immensely popular.
This announcement comes just as Zlatan settles into a new 600 m² Paris apartment, reportedly costing €30,000 per month — another sign that the Swede is living large both on and off the field.
All eyes are now on how “Varner Ibrahimovic” will take shape… and whether his fans will soon be dressing like their idol.
