We want to win every trophy next season – Kaizer Chiefs coach Fernando da Cruz

Kaizer Chiefs head coach Fernando da Cruz insists his outfit will compete for every title, refusing to play the role of mere participants in the upcoming football campaign

The French tactician, who was appointed ahead of the new campaign, has wasted no time setting high expectations at Naturena, with his sights firmly set on returning Kaizer Chiefs to the top of South African football.

After enduring trophyless run last term, Kaizer Chiefs are determined to turn their fortunes around under Da Cruz, who believes the club has the quality and ambition required to challenge for success across all competitions.

Kaizer Chiefs finished third in the South African Premiership last season, showing signs of improvement but falling short of challenging for the league title. The club will now begin the new campaign with renewed optimism as they prepare to face newly promoted Kruger United in their opening PSL fixture next weekend.

Despite acknowledging the challenges ahead, Da Cruz has made it clear that his team will approach every match with the mentality of winners and will compete for every available trophy.

“We will play every game to win,” Da Cruz said.

“The championship is a marathon; you are not able to win it by December or January. But you have to be close to the other top teams in March or April.

“There are also the different cups to compete for and we want to win every game and every trophy available.”

The experienced coach believes consistency and patience will be crucial in the pursuit of league success, emphasising that championship campaigns are decided over the course of an entire season rather than in the opening months.

Da Cruz’s comments reflect his determination to build a competitive Kaizer Chiefs side capable of challenging established rivals. The club has invested in strengthening its squad and will be hoping that the new coach can bring stability, identity and a winning mentality to the team.

The Frenchman arrives with extensive experience from different football environments and has previously worked in various coaching roles, bringing tactical knowledge and a strong focus on team organisation.

As Kaizer Chiefs prepare for the new PSL season, expectations remain high among supporters who are eager to see the club return to the level of success associated with its history. The Amakhosi faithful have endured a lengthy wait for silverware, and Da Cruz understands the pressure that comes with leading one of Africa’s biggest clubs.

Before the competitive action begins, Kaizer Chiefs will conclude their pre-season preparations with a final friendly match against Zimbabwean side Scottland FC at the Royal Bafokeng Sports Complex in Rustenburg.

The encounter will provide Da Cruz with one final opportunity to assess his squad, fine-tune his tactics and build momentum ahead of the league opener.

With a clear ambition to compete on all fronts, Da Cruz has delivered a strong message ahead of the new campaign: Kaizer Chiefs are not entering the season simply to participate — they are aiming to challenge, compete and bring trophies back to Naturena.