The Premier League has revealed its new logo, set to take effect from the next season, marking the end of its decade-long association with Barclays as the title sponsor. For the first time in ten years, the competition will simply be known as the Premier League, a move aimed at reinforcing its independent brand identity.
“The competition will simply be called the Premier League, a decision that has allowed us to reflect on how we want to promote our championship,” said Richard Masters, Chief Executive of the Premier League.
The redesigned visual presents a crowned lion’s head facing right, accompanied by the understated text “Premier League” or the abbreviated “PL”. This replaces the previous logo, which featured a crowned lion with its left foreleg resting on a football, signaling a modernized, streamlined approach to branding.
Historically, the Premier League has relied heavily on title sponsorship. From 1993 to 2001, Canadian brewer Carling held the naming rights, while in 2012, Barclays renewed a three-year contract, paying €154.8 million to maintain its association with the league, widely regarded as the world’s most lucrative football championship.
By removing the title sponsor, the Premier League emphasizes its global brand strength and long-term vision, while still retaining a bold and recognizable identity through its new logo.
