SuperSport secures Sub-Saharan rights for AFCON 2025

CAF and SuperSport have agreed a full broadcast rights partnership for the TotalEnergies Africa Cup of Nations Morocco 2025, delivering live coverage across Sub-Saharan Africa in English and multiple local languages.

The deal, announced inside the SuperSport headquarters in Johannesburg, marks another major step in CAF’s long-standing relationship with one of Africa’s most influential sports broadcasters.

Both organisations say the partnership places African football fans at the centre of the tournament experience.

SuperSport now joins a growing network of global media partners who will deliver the AFCON 2025 finals to worldwide audiences.

The announcement underscores CAF’s strategy to expand visibility, deepen accessibility, and build greater reach for Africa’s most-watched sporting event.

CAF President Dr Patrice Motsepe led the delegation at the Johannesburg event.

The gathering also included CANAL+ Africa Chairman Calvo Mawela, CANAL+ Africa CEO David Mignot, and Rendani Ramovha.

Their presence highlighted the commercial weight, political support and media alignment that now surrounds the 2025 tournament.

David Mignot spoke at length about the scale of the agreement. He framed the broadcast deal as a product of greater continental collaboration, especially after CANAL+ Africa and MultiChoice Group joined forces.

He explained that access, innovation and audience connection now drive every strategic decision.

“Our newly formed merger with the MultiChoice Group has already created clear value for our audiences,” he said.

“AFCON 2025 perfectly reflects this mission. We combine our strength, knowledge and broadcast reach to deliver unmatched coverage and bring supporters closer to every moment.”

Mignot added that the partnership does more than deliver matches. He said it changes how African audiences experience tournaments, how stories reach households, and how football connects communities and cultures beyond stadium walls.

SuperSport confirmed plans for a dedicated AFCON 2025 channel, promising constant coverage, deep tactical breakdowns, historic moments, exclusive features and multilingual commentary.

The network also revealed a heavy focus on expert panels and appearances from renowned African football figures, aiming to bridge nostalgia, insight and real-time analysis.

CAF officials see the agreement as more than a television contract. They call it a cultural investment, a vehicle for economic growth, and a way to rewrite narratives around African football coverage.

Motsepe, without delivering a speech during the announcement, made it clear through CAF’s statement that broadcast visibility now shapes the tournament’s legacy as much as goals and trophies.

Industry observers note that the partnership arrives at a crucial period. African football competitions draw unprecedented digital traffic, record stadium demand and rapidly evolving commercial interest.

AFCON 2025, hosted in Morocco, already shows signs of becoming one of the most followed editions in tournament history.

SuperSport, for its part, intends to approach AFCON 2025 beyond traditional broadcast delivery.

Executives suggest an aggressive behind-the-scenes strategy, wider mobile reach, stacked analysis segments, interactive programming, and localised storytelling for individual regions across Sub-Saharan Africa.

The deal guarantees coverage in both English and indigenous languages, an inclusion effort that both CAF and SuperSport describe as essential rather than optional.

They argue that millions of untapped football viewers engage more emotionally and deeply when tournaments speak in familiar voices, idioms and cultural language tones.

CAF also sees broadcast power as a tool for football development.

Wider access increases youth interest, strengthens commercial confidence, improves sponsor value, and encourages national discussions that shape football investment and future talent pipelines.

The SuperSport partnership forms part of CAF’s broader international broadcast plan, but insiders confirm that Sub-Saharan Africa remains the beating heart of the tournament’s commercial identity.

Organisers repeatedly describe viewership within the continent as the primary measure of success, not secondary global impressions.

For supporters, the message is clear. AFCON 2025 will not hide behind paywalls, single-language coverage, or limited regional reach. CAF and SuperSport promise full access, layered storytelling, familiar voices, real-time drama and a shared African viewing experience.

And for the continent’s biggest football stage, the 2025 broadcast race has already begun.