The competition between Cristiano Ronaldo and Lionel Messi extends beyond the football pitch, reaching even the realm of sportswear. Both players, sponsored by major brands (Ronaldo with Nike, Messi with Adidas), often unveil their new football boots, and fans eagerly anticipate these releases.
In this case, Messi’s new F50 boots by Adidas were revealed ahead of Barcelona’s Champions League match against Celtic Glasgow. These marketing strategies add an extra layer of excitement to the ongoing rivalry between Ronaldo and Messi, showcasing not only their on-field skills but also their influence in the world of football fashion and endorsements.
