“PRICE OF SHAME”: FIFA NOMINATED BY BRAZILIAN NGOS HOSTILE TO THE 2014 WORLD CUP

The article discusses the nomination of the International Football Federation (FIFA) for the 2014 “Price of Shame” by Brazilian NGOs critical of the World Cup. The award is given annually by the Public Eye Awards to companies or institutions perceived negatively. FIFA is accused of encouraging human rights violations and misusing public funds in World Cup host countries. The nomination comes in the wake of social unrest in Brazil, where citizens protested against public spending on stadiums. FIFA responds by expressing surprise and stating that it has not requested the expulsion of anyone for World Cup infrastructure and emphasizes its commitment to respecting human rights.