Paris Saint-Germain make Google Gemini official AI assistant in new technology deal

Paris Saint-Germain have announced a new partnership with Google that will bring the technology company’s artificial intelligence and smartphone products into the club’s operations, in an agreement reported to be worth millions of dollars.

The French champions and winners of the most recent UEFA Champions League campaign confirmed the deal on Monday. The partnership was reported by Mundo Deportivo and detailed in a statement published on Paris Saint-Germain’s official website.

As part of the agreement, Google Gemini will become the club’s official intelligent assistant. Google Pixel will also be named Paris Saint-Germain’s official smartphone.

The partnership will extend beyond branding arrangements. Paris Saint-Germain are to create a dedicated Google area at their home ground, Parc des Princes, giving the technology company a specific presence inside the stadium.

The announcement reflects the growing role of artificial intelligence in football and the wider sports industry. Clubs, leagues and sporting organisations are increasingly using AI to examine data and produce material for their social media platforms.

Paris Saint-Germain’s agreement with Google places the club among the latest high-profile sporting organisations to establish a commercial relationship centred on emerging technology. The announcement did not provide further details about the precise financial value of the agreement, but the partnership is expected to generate millions of dollars for the club.

The deal also links the club’s public identity with two of Google’s best-known consumer and digital products. Google Gemini will serve as the official AI assistant, while Google Pixel will occupy the official smartphone role.

Football’s use of artificial intelligence has expanded alongside the growing demand for rapid access to information and digital content. Data analysis has become an increasingly important part of how competitions and teams present information to supporters, while social media has created a need for a constant flow of material across digital platforms.

In 2025, the Premier League announced a five-year partnership with Microsoft. Under that agreement, the league’s digital platforms would use Microsoft’s Copilot software to provide fast match data and statistics.

That arrangement underlined the wider movement towards integrating AI tools into football’s digital services. Paris Saint-Germain’s partnership with Google represents another example of a leading football organisation working with a global technology company, with Google Gemini and Google Pixel taking official positions within the club’s commercial structure.

The club’s announcement comes after a season in which Paris Saint-Germain secured the Ligue 1 title and won the latest edition of the UEFA Champions League. Their partnership with Google will now add a technology-focused element to the club’s commercial activities, while a dedicated Google space will be established at Parc des Princes.