Morocco’s FAR Rabat signs landmark kit deal with PUMA

Moroccan top-flight outfit FAR Rabat has officially entered into a new partnership with global sportswear powerhouse PUMA, marking a significant milestone in the club’s commercial and sporting evolution.

Announced ahead of the 2025–26 season, the deal will see PUMA provide official kits, training apparel, and equipment for all AS FAR teams, including the senior men’s squad, women’s side, and youth divisions. The German brand takes over from Uhlsport, the club’s previous kit supplier.

The partnership aligns AS FAR with some of Africa’s biggest football brands, including the national teams of Morocco, Egypt, and Ghana, all of whom are sponsored by PUMA. It represents a major step forward in visibility, professionalism, and global recognition for both the club and Moroccan football.

This agreement also marks a first for the Botola Pro, as AS FAR becomes the inaugural Moroccan club to sign with a global brand of PUMA’s stature, setting a new benchmark for kit sponsorships in the league.

Beyond supplying gear, the collaboration extends into marketing and media initiatives.

PUMA will work with AS FAR to enhance the club’s brand presence through merchandising, promotional campaigns, and stronger media engagement. A flagship retail store is set to open at the club’s home complex, offering fans access to exclusive AS FAR and PUMA merchandise.

Club officials describe the deal as a key component of their strategy to make AS FAR more financially sustainable. By generating new streams of revenue and reducing dependence on external funding, the club aims to secure a stable and independent future.

While financial details and the duration of the agreement have not been disclosed, the new kits are expected to launch soon.