Mohamed Salah is no longer just a superstar on the pitch; he has built a powerful financial empire off it, turning his name into one of football’s strongest global brands.
In today’s game, success is measured not only by goals and trophies but also by a player’s ability to generate commercial influence, and Salah has become a prime example.
The Liverpool and Egypt forward fronts major international campaigns in sportswear, telecommunications, beverages, smart transport and technology, making him a constant presence in global advertising.
According to British outlet The Sun, latest filings for his UK-based commercial company, founded in 2014 during his early Chelsea days, show sharp growth in assets and a sizeable tax bill that reflects the scale of his business activity. The company now manages his image rights and sponsorships as a fully fledged business platform.
Financially, Salah earned 45 million pounds last season from sponsorships and image rights alone, up 5 million pounds on the previous year. That works out at more than 150,000 pounds per week off the pitch, on top of his 400,000‑pound weekly salary from Liverpool.
His company holds assets worth 44,557,359 pounds and has paid 1.5 million pounds in taxes and VAT, alongside major bonuses after he helped Liverpool win the Premier League title last season.
With a new, huge Saudi offer on the table after a previously rejected 150‑million‑pound bid three years ago, and his agent now authorised to negotiate, Salah’s next move could reshape one of football’s most remarkable economic stories.
