Alongside the announcement of its squad for the 2019 Africa Cup of Nations, the Mauritanian Football Federation (FFRIM) also revealed an important new development: the national teams now officially have a kit supplier. For the first time in its history, Mauritanian football has signed a partnership agreement with a sports equipment brand, marking a significant step forward in the professionalization of the country’s football structures.
The chosen partner is AB Sport, a Moroccan sportswear company that is already well established in North African football. The brand currently supplies equipment to several clubs competing in the Moroccan league and is gradually expanding its presence on the African football market. This new collaboration with Mauritania reflects AB Sport’s growing ambitions on the continent and the FFRIM’s desire to modernize the image and working conditions of its national selections.
The agreement, signed for a period of two years, does not only concern the senior men’s national team. According to the federation, the contract will cover all Mauritanian national teams, including youth categories and women’s selections. This comprehensive partnership is intended to provide better-quality equipment, unified visual identity, and improved logistical support across all levels of Mauritanian football.
The timing of this announcement is highly symbolic. Mauritania is preparing to take part in the Africa Cup of Nations for the first time in its history, an achievement that already represents a milestone for football in the country. By unveiling a new official kit sponsor at the same time as the AFCON squad, the FFRIM is clearly signaling its ambition to enter a new era and present a more professional and modern image on the continental stage.
On Monday, the federation officially unveiled the new jerseys that will be worn by the Mourabitounes during the competition. While maintaining the traditional national colors, the kits feature a more contemporary design, reflecting both Mauritania’s identity and the aesthetic signature of AB Sport. The launch of the shirts generated enthusiasm among supporters, who see in this partnership a sign of recognition and progress for Mauritanian football.
Beyond the visual aspect, this agreement is also expected to have practical benefits. Having an official supplier means better access to training gear, match kits, and technical equipment, which are essential for optimal preparation and performance. For a nation that is making its debut at Africa’s biggest football tournament, such support is particularly valuable.
For the FFRIM, this partnership represents more than a commercial deal. It is part of a broader strategy aimed at structuring Mauritanian football, improving the working environment of players and staff, and attracting new partners. The federation hopes that this collaboration with AB Sport will open the door to further sponsorships and investments that can help develop the sport at both elite and grassroots levels.
As Mauritania prepares to write a new chapter in its football history at the 2019 AFCON, the unveiling of its new kits and its first-ever official equipment partner symbolizes both pride and ambition. The Mourabitounes will not only defend their colors on the pitch but will now do so in jerseys that represent a growing, forward-looking Mauritanian football project.
