Olympique de Marseille and Adidas Unveil 2014–2015 Kits Celebrating the Club’s Identity and Diversity
In anticipation of their penultimate Ligue 1 match of the season, Olympique de Marseille and longtime kit partner Adidas have officially unveiled the club’s new jerseys for the 2014–2015 campaign. The launch, which highlights tradition, modern fashion, and Marseille’s rich cultural diversity, showcases three distinct designs for home, away, and third kits.
According to Adidas, the new jerseys are designed to reflect the spirit of Marseille and its supporters. “The people of Marseille and their supporters will be able to wear outfits that suit them in every way,” stated the German brand. “With the home kit, Marseille’s traditions will be respected; with the away jersey, fashion will be in the spotlight; and, with the third kit, the cosmopolitan character of the city will be celebrated.”
Traditional Home Kit
The home jersey stays true to the club’s historic identity, featuring Marseille’s signature white color scheme. It’s a clean, elegant design that pays tribute to the legacy of the club while maintaining a contemporary feel. The simplicity of the shirt is paired with subtle design elements that underline the pride and tradition of OM.
Fashion-Forward Away Kit
For the away strip, Adidas has opted for a bold departure from tradition with a stylish grey design. Described as fashion-conscious, this jersey incorporates a modern cut and detailing, intended to reflect the flair and evolving lifestyle of Marseille’s fanbase. It’s a kit designed not only for the pitch but also to appeal to a younger, trend-savvy audience.
Culturally Inspired Third Kit
The third kit stands out as a festive tribute to the multicultural nature of Marseille, a city known as a vibrant melting pot of cultures. Though specifics of the design were not fully disclosed at the time of launch, Adidas emphasized its aim to “highlight the diversity of Marseille, a true crossroads of cultures.” This jersey serves as both a statement of inclusivity and a celebration of the club’s unique urban identity.
The unveiling campaign was supported by the hashtag #allin for @OM_Officiel and accompanied by a tweet from Adidas France showcasing the new jerseys. The tweet read:
“Outfits that blend tradition and modernity. Discover the new Marseille jerseys!”
With these kits, Adidas continues its legacy of producing attire that resonates with both sporting excellence and cultural expression. The designs merge heritage with a modern twist, perfectly encapsulating what Olympique de Marseille represents on and off the field.
As the team heads into the final stages of the 2013–2014 season, fans can look forward to seeing their team represent the city with pride and style in the new kits next year.
