With the commencement of the Africa Cup of Nations 2023 semifinal stage in Ivory Coast, featuring two pivotal matches – the first between Nigeria and South Africa at 7 p.m. and the second between Ivory Coast and the Democratic Republic of Congo at 10 p.m. Cairo time – Egypt’s Masrawy website delves into the marketing value of each semifinalist.
According to Transfermarkt, the Ivorian national team tops the list of semifinalists in the Africa Cup of Nations in terms of marketing value, with a value of €334.58 million.
Osmane Dembélé stands as the highest-marketed player in the Ivorian team, valued at €40 million.
Following closely, Nigeria ranks second among the semifinalist teams with a marketing value of €332 million.
Napoli striker Victor Osimhen leads Nigeria’s squad as the most valuable player, valued at €110 million, topping the list of highest-marketed players among the semifinalists.
The Democratic Republic of Congo secures the third spot on the list with a marketing value of €111.20 million.
Brentford midfielder Yoane Wissa is the highest-marketed player in the Congolese team, valued at €25 million.
Trailing behind is the South African national team, with a marketing value of only €23.3 million.
South African Sundowns midfielder Mokwena tops the list of highest-marketed players in the South African team, valued at €2.20 million.
As the Africa Cup of Nations semifinals unfold, the marketing value of each team and player remains a significant factor, reflecting the commercial appeal and brand strength of African football on the global stage.
