Cristiano Ronaldo’s Underwear Campaign Photos Edited to Tone Down Intimacy, Reports Say
Cristiano Ronaldo is preparing to launch a new range of underwear in the United States, and the promotional images featuring the Portuguese Real Madrid star have quickly become a viral sensation online.
However, according to the Italian daily Il Messaggero, several of the campaign photos were digitally altered using Photoshop after a studio shoot in Milan. The edits were not focused on enhancing Ronaldo’s physique or removing wrinkles, but rather on reducing the prominence of a more personal detail.
Il Messaggero reports that Ronaldo’s “attributes were too visible” in the original images — a factor that risked overshadowing the campaign’s message by drawing attention away from the underwear itself. Insiders at the photoshoot noted the issue, describing the player’s “notable capacity,” which prompted the creative team to intervene.
Consequently, Photoshop was employed to tone down the images and reduce the visual emphasis on Ronaldo’s physique in that particular area, ensuring the campaign remained tasteful and market-friendly for the American audience.
This revelation sheds light on the careful balancing act involved in celebrity advertising, where image management often extends beyond the obvious to preserve both star appeal and brand integrity.
