French-Cameroonian star Kylian Mbappé and Real Madrid smash sales records with No. 10 shirt

Real Madrid’s decision to hand Kylian Mbappé their famous No10 shirt has sparked an unprecedented commercial windfall, with the French-Cameroonian forward driving record-breaking merchandise sales for the club.

Mbappé, whose father hails from Cameroon, switched from the No9 shirt to the prestigious No10 this summer, and the financial results have been immediate.

According to figures published by Euromericas Sport Marketing and reported by Sport, 345,000 units of Real Madrid jerseys with Mbappé’s No10 were sold within the first 48 hours of release.

The staggering number eclipses all previous records, surpassing even Cristiano Ronaldo’s jersey sales during his spell at the Santiago Bernabéu and Mbappé’s own earlier sales with the No9.

For Madrid and Adidas, the club’s kit manufacturer, the results underscore the marketing power attached to both player and shirt number.

The No10 shirt carries historic weight at Real Madrid, having been worn by some of the club’s legendary figures. That symbolism, combined with Mbappé’s global appeal, has amplified the significance of this summer’s change.

Beyond the financial boom, the development highlights how shirt numbers in modern football extend beyond tradition, serving as powerful economic assets capable of generating massive revenues for clubs and brands.

For Real Madrid, Mbappé’s No10 is more than just a jersey—it is a commercial phenomenon reaffirming the club’s global dominance both on and off the pitch.