The Repucom report sheds light on the significant role of sports equipment manufacturers in football sponsorship, with a staggering investment of 422 million euros across Europe. Leading the pack is Nike, dominating the sponsorship landscape with a total investment of 166 million euros spread across 21 clubs in the top five European leagues.
The report delves into the sponsorship revenues of the English Premier League, German Bundesliga, French Ligue 1, Italian Serie A, and Spanish La Liga, collectively amounting to approximately 2.1 billion euros for the 2013/14 season.
This comprehensive analysis also includes insights into the sectoral origins of companies sponsoring top clubs and leagues, as well as advertisers investing in on-field signage and league sponsorships. It highlights the Premier League’s continued dominance in generating the highest sponsorship revenues in Europe, fueled by its growing global appeal.
Notably, the Premier League sees a significant portion (77%) of its sponsorship revenue originating from companies outside the UK, with a notable 16% contribution from the Middle East. Companies from the Middle East are increasingly influential in the European football industry, boasting the largest investment per partnership contract at 10.6 million euros.
The Repucom report underscores the evolving dynamics of football sponsorship and the crucial role played by both traditional and emerging markets in driving revenue growth.
