“We are inundated with discussions about homosexuality from every corner today, and the noise is becoming unbearable.” This was the reaction of a reader of Africa Top Sports in response to a recently published article titled “Homosexuality in Sport: Eto’o, Drogba, Toure, Adebayor…a Suspicious Silence!” Another reader questioned, “Why do African footballers have to speak out on this subject?” before concluding that “there are better things to do in Africa.” These questions reignite the debate on the stance of African stars on this contentious topic, as well as on anti-Semitism and racism.
By focusing on the sensitive subject of homosexuality, Africa Top Sports aimed not to determine whether African stars were for or against it. Far from it! The issue lies in the role occupied by African athletes. A few months ago, an article was published on the influence of African stars in their respective countries. The observation is clear: they often hold considerable influence, even comparable to that of their heads of state. Let’s not deceive ourselves, figures like Eto’o, Drogba, Adebayor, Toure, and Essien are not merely athletes in their countries; they are ambassadors and role models with whom a significant portion of the continent’s youth identifies more and more.
They are fully aware of the significance of their position and the role they are expected to play within African society. Constant efforts are made to improve their image through effective communication. They do not speak arbitrarily; they are mindful of their words and actions.
Racism, anti-Semitism, and homophobia are issues that demand action. These footballers have often spoken out against racist behavior, which they themselves, along with other players of color, have experienced. Imagine Eto’o, Drogba, Toure, Adebayor, Essien, and other football leaders remaining silent while an African becomes a victim of racist behavior. It’s easy to imagine the reaction from the continent. So why should they remain silent when it comes to anti-Semitism or homophobia?
It’s important to note that anti-Semitism encompasses hostility towards Semites, including Jews and Arabs. However, the term quickly became associated with racism against Jews, which has existed since ancient times. Lilian Thuram, for example, did not hesitate to express his opinion on Nicolas Anelka’s “quenelle” gesture, considered anti-Semitic. He condemned such behavior because, for him, “we should not laugh at everything.”
Homophobia is another contentious topic that has entered the sporting arena. Is homosexuality acceptable? The answer varies based on geographical location, traditions, and beliefs. However, the question should not be framed in these terms. Homosexuality has always existed and will continue to exist. Tolerance dictates that everyone should be free to choose their sexuality as long as it doesn’t intrude upon the private lives of others. Unfortunately, homosexuality is still criminalized in many countries and considered an illness in others. Is homophobia, which leads some to believe they have the right to harm others, any less reprehensible? This issue concerns our athletes, and once again, we would like to hear their opinions on the matter.
Image management is crucial for African stars, much like for Zinedine Zidane, David Beckham, or Ronaldo. Communication agencies handle their public appearances to protect their brand images. Beyond salaries and bonuses, athletes increasingly earn from sponsorship and advertising contracts. Are they truly masters of their own images? Ibrahimovic recently starred in a million-euro commercial for Volvo. Despite his outspoken nature, he maintains a favorable image due to his talent. Even though Drogba, Eto’o, and Adebayor rival Ibrahimovic in talent, their advertising revenue would suffer if they were perceived as troublemakers.
We already know their stance on racism, but what about anti-Semitism and homophobia? To tolerate these phenomena in sport is akin to entering a room filled with gunpowder with a lit match. As Albert Einstein aptly put it, “the world is threatened with destruction not because of those who do evil, but because of those who watch evil being done and do nothing.”
