FIFA has unveiled the official emblem and identity for the 2027 Women’s World Cup, which will be hosted by Brazil—the first time the tournament will take place in South America.
The announcement was made during a high-profile ceremony attended by global icons of women’s football and members of the international media.
The tournament’s logo prominently features the letters W and M integrated with the trophy. The W represents “Women” and “World,” while the M reflects the Portuguese words “Mundo” and “Mulheres,” highlighting the host nation’s language and culture.
FIFA emphasized that the design embodies both the spirit of women’s football and the vibrancy of Brazil.
Speaking at the launch, FIFA president Gianni Infantino described the event as a landmark moment. “Football is part of Brazil’s DNA. You can feel the enthusiasm generated by welcoming the whole world and organizing a historic event.
You can also feel something stronger, as this country is fully committed to making this event a pivotal moment for women’s football.
The official identity reflects the vision we share with our hosts: a joyous, memorable, and deeply Brazilian Women’s World Cup,” he said.
The event’s identity goes beyond visual design, extending to its official soundtrack, inspired by Brazilian rhythms and samba percussion.
FIFA’s new slogan, “Go Epic,” accompanies the launch, signaling the ambition to create a dynamic and unforgettable tournament.
Organizers aim to celebrate not only the competitive excellence of women’s football but also the cultural richness and festive atmosphere of Brazil.
The 2027 Women’s World Cup marks a historic first for South America and is expected to showcase the global growth of the women’s game.
With Brazil preparing to host teams and fans from around the world, the tournament promises both sporting drama and a vibrant cultural experience, making it a milestone in the evolution of women’s football.
FIFA’s launch highlights the combination of tradition, innovation, and cultural celebration, positioning the 2027 edition as a defining moment for the sport.
From the emblem to the soundtrack, every element has been designed to capture the energy, passion, and joy of Brazilian football, while inspiring the next generation of female players globally.
