CAF seals betting streaming and data rights for first time in historic FeedConstruct deal

The Confederation of African Football (CAF) has sold its worldwide media betting streaming and data rights for the first time in its history, agreeing an exclusive deal with sports data and streaming company FeedConstruct.

The agreement marks a significant commercial development for CAF, which was founded in 1957, and brings some of African football’s biggest competitions into a dedicated global betting-data and streaming distribution network.

The package includes the TotalEnergies CAF Africa Cup of Nations, CAF Champions League, CAF Confederation Cup and CAF Super Cup, as well as qualifying competitions.

It also covers major women’s and youth tournaments, including the TotalEnergies CAF Women’s Africa Cup of Nations, CAF Women’s Champions League, CAF U23 Africa Cup of Nations, CAF Futsal Africa Cup of Nations and CAF Beach Soccer Africa Cup of Nations.

The agreement gives FeedConstruct exclusive worldwide rights to distribute CAF betting-related live streams and official competition data to its network of international partners.

It follows a series of similar deals secured by FeedConstruct in football markets including Wales, Romania, Ukraine and Nicaragua during 2026.

The company has built a growing business distributing official sports data and video streams to betting operators and other commercial platforms.

FeedConstruct also holds long-term exclusive betting data and streaming rights with the Northern Ireland Football League, covering more than 800 matches each year, illustrating the scale of the distribution model it has developed around official football content.

For CAF, the deal creates a new commercial route for competitions that have traditionally been monetised primarily through broadcast, sponsorship and other media-rights agreements.

It also centralises the collection and distribution of betting-related competition data, an approach increasingly used by rights holders to improve control over official information, strengthen transparency and reduce reliance on unauthorised data collection.

Narek Harutyunyan, Chief Executive Officer of FeedConstruct, described African football as one of the fastest-growing sectors in international sport.

“African football represents one of the most dynamic growth sectors in global sports. We are incredibly proud to partner directly with CAF to distribute every moment of their premier competitions to the world.”

Harutyunyan said the agreement would help transform the commercial distribution of African football and give competitions such as the Africa Cup of Nations and CAF Champions League a broader international platform.

FeedConstruct’s model combines live sports data, statistics and video streaming, with the company supplying content to sportsbooks and other commercial partners through its global distribution infrastructure.

Its previous football agreements have typically given the company the right to collect, package and distribute official match data and live streams internationally, creating new revenue opportunities for rights holders while providing betting operators with verified and consistent content.

CAF General Secretary Samson Adamu said the agreement reflected the growing international commercial appeal of African football.

“The TotalEnergies CAF Africa Cup of Nations is among the best global football events and we are pleased to see a number of top global companies such as FeedConstruct join CAF to grow and develop African football.”

He added:

“Africa has a dynamic and youthful population and I have no doubt that this partnership will be mutually beneficial and will only get stronger in the future.”

The agreement provides FeedConstruct with a year-round calendar of CAF competitions rather than rights to a single tournament.

That includes both national-team and club football, men’s and women’s competitions, qualifiers and other continental events, giving its international partners a regular supply of African football content throughout the season.

For CAF, the move represents a further step in expanding the commercial value of its competitions and widening their distribution beyond traditional broadcasting.

More significantly, it opens a new category of rights for the organisation nearly seven decades after its creation, with official betting streaming and data now becoming part of CAF’s global commercial portfolio.