The Confederation of African Football (CAF) has launched a broadcasting academy in Johannesburg, South Africa, as part of a major initiative to improve football television production across the continent.
The academy will also include a specialised TV producers programme, aimed at raising broadcasting standards to an international level.
A step towards global competitiveness
The initiative aligns with CAF President Patrice Motsepe’s broader vision of making African football more competitive on the global stage.
In an official statement, CAF emphasised the critical role of television in enhancing the sport’s visibility and commercial appeal.
The Africa Cup of Nations (AFCON) has already demonstrated football’s massive reach in Africa, with the latest edition attracting over 1.4 billion television viewers and 2.2 billion digital streams.
These figures place AFCON among the four most-watched football tournaments in the world, highlighting the need for higher broadcasting standards to match its growing audience.
Developing a new generation of broadcast professionals
The CAF Broadcast Academy will focus on training and developing professionals across various disciplines, including TV directing, camera operation, production, and editing.
Over the next two years, the programme aims to equip individuals across all CAF member associations with the necessary skills to produce world-class football content.
By investing in technical expertise, CAF hopes to enhance the quality of live match coverage, making African football more appealing to international broadcasters and sponsors.
A game-changer for African football
With improved broadcast capabilities, CAF aims to increase revenue streams, expand the reach of African football, and ensure better storytelling around the continent’s biggest leagues and tournaments.
The launch of the broadcast academy in South Africa is a significant milestone, reinforcing CAF’s commitment to modernising African football and securing its place among the world’s premier football markets.
