Spanish newspaper Marca has spotlighted Real Madrid star Brahim Diaz as a rising icon of Moroccan pride, not only for his on-field prowess but also for his growing status as a cultural and public figure.
Described as an “absolute icon” of Moroccan football, Diaz’s influence continues to resonate deeply across Morocco, even though he hasn’t featured in the national team’s recent friendlies.
His absence due to a muscle injury in the friendly against Tunisia, and his likely unavailability for the upcoming match against Benin hasn’t diminished his presence in the public eye.
Since committing to the Moroccan national team in 2023, after representing Spain at youth levels, Diaz has enjoyed a meteoric rise in both popularity and cultural relevance.
Marca notes that his image has become ubiquitous throughout Morocco, appearing on billboards, in social media campaigns, TV commercials, and even in everyday street art in major cities.
“Off the pitch, Brahim has become a social and media icon among Moroccans. Since becoming a Real Madrid player and choosing to represent Morocco internationally, he has reached an unmatched level of visibility,” reads the article.
According to the report, Diaz is currently the only footballer globally to grace the cover of Forbes while also participating in major Hollywood productions.
He’s launched his own bottled water brand and is the face of a major national campaign with one of Morocco’s top telecom providers.
His commitment to youth development is also growing, with his football camp “Mentalidad Brahim” already running in Malaga and set to expand into Morocco soon.
Marca concludes that Brahim Diaz represents a new generation of Moroccan footballers—globally connected, culturally engaged, and equally impactful on and off the field.
