Brahim Diaz takes centre stage in Adidas’ global 2026 World Cup campaign

Moroccan star Brahim Díaz has strengthened his growing relationship with Adidas after being selected as one of the main faces of the company’s latest global football campaign ahead of the 2026 FIFA World Cup.

The Real Madrid CF attacker plays a central role in Adidas’ new “You Got This” campaign, which features some of the biggest names in world football as the brand builds excitement ahead of the tournament in North America.

Brahim has also become the official face of the launch of Morocco’s 2026 World Cup kit, with the campaign focusing on confidence, identity and overcoming pressure on the biggest stage.

Supporters have quickly noticed the strong Moroccan influence throughout the campaign visuals, with the colors red and green heavily featured alongside the player in promotional images and videos.

Beyond simply promoting the footballer, Adidas appears to be embracing the cultural identity and story attached to Brahim, positioning him as a global ambassador who represents both football excellence and Moroccan pride.

The timing of the campaign is also significant. Earlier this month, Adidas unveiled the new F50 Elite “Hyperfast” boots ahead of the 2026 World Cup, and Brahim was selected as one of the key players to showcase the new model.

The partnership highlights the company’s growing belief in the Moroccan international as one of the future faces of world football.

For much of his professional career, Brahim was closely associated with Nike before making a surprising switch in February 2024 by signing a long-term agreement with Adidas.

Since joining the German sportswear giant, his presence within the brand has expanded rapidly through multiple high-profile campaigns and collaborations.

One of the most notable projects came in December 2025, when Brahim played a leading role in the Adidas x Arte capsule collection, a campaign inspired by North African football culture and street fashion.

Now, with the 2026 FIFA World Cup approaching, Brahim Díaz is continuing to establish himself not only as a key player for Morocco and Real Madrid, but also as one of Adidas’ most prominent global football ambassadors.