Barcelona name Nespresso as official coffee partner in five-year deal

Barcelona have signed a five-year partnership with Nespresso that will make the company the club’s official coffee partner until 2031.

The agreement is part of the Spanish club’s wider effort to expand its commercial partnerships and strengthen the range of brands associated with its facilities.

Nespresso’s presence at Spotify Camp Nou will be introduced gradually. Initially, the company will operate within the stadium’s hospitality lounges, where guests will be able to enjoy its products during Barcelona matches, events and other activities hosted at the ground.

According to the agreement, the partnership is designed to offer supporters and guests new experiences by bringing coffee into a sports and entertainment environment. It will also make use of Nespresso’s professional solutions for businesses and large venues.

The deal follows Barcelona’s recent announcement of another sponsorship agreement with Telefonica, as the club continues to increase the size and breadth of its commercial network.

Nespresso’s global operations

Nespresso is one of the leading companies in the capsule coffee sector. Through its AAA Sustainable Quality Programme, launched in 2003 in collaboration with the Rainforest Alliance, it works with more than 168,550 farmers across 18 countries.

The company was awarded B Corp certification in 2022, reflecting its commitments to social and environmental responsibility, as well as transparency.

Nespresso is headquartered in Vevey, Switzerland, and operates in 96 markets. It employs more than 14,000 people and, by 2024, had built a global retail network of 818 stores.

Its Nespresso Business division provides tailored solutions for companies and different types of commercial premises, including restaurants, cafes, hotels and offices. Those services include a range of coffee machines and products developed for professional use.