Spanish giants FC Barcelona has witnessed a historic surge in shirt sales following the decision to hand teenage sensation Lamine Yamal the club’s iconic No.10 jersey.
Within just 48 hours of the announcement, nearly 70,000 jerseys were sold globally, generating an estimated €10 million in revenue.
According to figures from the club’s official retail outlets, it marks the highest-selling shirt launch in Barcelona’s history.
Prices for the new kit vary: the children’s version sells for €114.99, the adult replica for €134.99, and the elite “pro” version—identical to what Yamal wears on the pitch—goes for €184.99.
One store employee described the frenzy as “absolute madness,” revealing that over 400 units were snapped up at a single location in just two days.
Yamal, who recently turned 18, has also penned a new long-term contract keeping him at the club until 2031.
The deal reportedly includes an annual salary of €20 million, underlining the club’s commitment to making him the cornerstone of its future.
Barcelona is not only backing the young winger on the pitch but is also positioning him as a commercial force off it.
His jersey has already shipped to fans in over 170 countries—a reflection of his rapidly growing global appeal.
Handing Yamal the No.10 shirt is a significant statement. Once worn by club legends such as Lionel Messi, Ronaldinho, Rivaldo, and Diego Maradona, the number carries immense weight.
Yamal, previously No.19, is now expected to step into that storied legacy.
