AmaZulu FC add Amstel to growing sponsorship portfolio

AmaZulu FC have announced a new sponsorship agreement with multinational brewing company Amstel, with the brand set to appear on the sleeve of the Durban club’s shirt.

The deal adds another major commercial partner to AmaZulu’s expanding portfolio and represents a further step in the club’s efforts to strengthen its brand presence.

AmaZulu president Sandile Zungu said the agreement was about more than placing a sponsor’s name on the team’s kit.

“Today is an important moment for the club. We’re welcoming a new partner [Amstel], but we are also reflecting on what Amazulu Football Club stands for and where we want to go next,” said Zungu.

“The standing that Amstel and Amazulu Football Club enjoy today has been earned over time. Both understand that respect tells gold.

“This gives us a strong foundation for a partnership that can grow with meaning rather than simply visibility. It is not just about visibility. The strongest partnerships do not ask either side to become something else.

“They build on values both already recognised. This partnership creates an opportunity to add value where it matters the most – around the team, our supporters and the wider Amazulu community.”

The partnership comes one month after AmaZulu announced a strategic youth development agreement with Spanish LaLiga club Levante UD in September 2026.

That arrangement highlighted the club’s intention to build relationships extending beyond traditional sponsorship deals, while the agreement with Amstel provides further commercial backing.

AmaZulu are now the second Premier Soccer League club to partner with Amstel, after Orlando Pirates.