Egyptian giants Al Ahly have taken a bold step toward expanding its global brand after sealing a major marketing partnership with one of the top sports marketing firms in England.
The deal, signed in London, is designed to attract big-name sponsors from outside Egypt and boost the club’s presence on the international stage.
“This partnership, signed in London, is part of Al Ahly Football Company’s plan to expand into international markets and build a network of relationships with global brands seeking to associate themselves with the great Al Ahly name,” a club official confirmed.
According to the club, the newly partnered company will create and execute a full marketing strategy that reflects Al Ahly’s growing value worldwide. The move also shows the club’s serious intent to collaborate with top global professionals to fuel its commercial growth and widen its reach.
An insider told Kooora that Al Ahly will not bear any direct costs for this agreement. Instead, the partnership will operate on a profit-sharing model, allowing both sides to benefit as the club’s market appeal grows.
