Egyptian giants Al Ahly have announced a sponsorship deal with Haier International.
The club, in an official statement on Wednesday, July 2, said, “Al Ahly Football Club announced the signing of a new sponsorship contract with the international company Haier, a positive step that reflects its continued efforts to build strategic partnerships with major brands.”
The sponsorship deal comes in cooperation with the United Sports Company, the exclusive marketer of Al Ahly Club’s rights, which plays a distinguished role in enhancing the club’s brand value and linking it with prestigious brands, especially in light of Al Ahly’s continental presence in the biggest football competitions.
Meanwhile, Al Ahly Football Company has indicated that it is making great efforts to enhance the club’s marketing value.
The club also wants to position itself with its history and large fan base among the world’s leading clubs.
The Al Ahly team is currently on break. The players and technical team will resume later this month to commence pre-season.
