The 2025 Africa Cup of Nations (AFCON) in Morocco has rewritten the digital record books, amassing an unprecedented six billion views across social media platforms during the tournament.
The competition has now been confirmed as the most watched continental football event in digital terms, generating a staggering 5.2 billion video views. The figures highlight the growing global reach of African football and the deep, unwavering passion of its supporters.
A key driver of this surge has been the African diaspora, with CAF attracting millions of new users and expanding its audience far beyond the continent.
The achievement places Africa’s flagship football tournament at the summit of global digital engagement, eclipsing every other continental competition to date.
From spectacular goals and high-drama match moments to exclusive behind-the-scenes content and raw fan reactions, material from TotalEnergies CAF AFCON Morocco 2025 spread rapidly across borders, languages and cultures, underlining the tournament’s status as a truly global spectacle.
Fans were at the centre of this digital explosion. The tournament recorded 285 million engagements, a clear reflection of an extraordinary level of interaction and emotional connection.
TikTok emerged as the heartbeat of AFCON’s digital presence. More than one million fan-created videos were shared under the hashtag #TotalEnergiesAFCON2025, transforming the competition into a cultural phenomenon that extended well beyond the pitch.
Supporters flooded the platform with creative goal celebrations, tactical analyses, humour, music and fashion inspired by the tournament, telling their own stories in real time. This wave of content introduced AFCON to younger and new audiences, amplifying African football culture on a scale never seen before.
The platform also provided a global stage where players, teams and fans connected directly, breaking down traditional barriers between the game and its supporters.
Overall, the digital success of TotalEnergies CAF AFCON Morocco 2025 reflects CAF’s ongoing commitment to innovation, fan engagement and global expansion.
With record-breaking numbers and a thriving online community, the tournament has set a new standard for how African football is experienced, shared and celebrated worldwide.
