AFCON 2015: Equipment Brands Battle for Exposure in Africa’s Top Tournament
The 2015 Africa Cup of Nations (AFCON), underway since January 17 in Equatorial Guinea, is not just a showcase of footballing talent—it’s also a battlefield for sportswear giants looking to cement their presence in the African market. With Morocco withdrawing from hosting due to Ebola concerns, Equatorial Guinea stepped in, offering brands a unique marketing opportunity.
👕 Who’s Dressing Who?
🔴 Puma
Despite pulling back from several African federations—including South Africa, Algeria, Togo, and Burkina Faso—Puma remains a visible force at AFCON.
They’ve renewed deals with top teams like Ghana and Ivory Coast, maintaining their high-profile status on the continent.
⚪ Adidas
Quickly filled the void left by Puma’s withdrawal from Algeria, signing on the Fennecs—arguably the continent’s strongest side at the moment.
Also supplies Equatorial Guinea (hosts) and Congo.
However, no new kit designs were launched for this tournament; Adidas stated that these are “temporary jerseys.”
🔵 Nike
Making gains with South Africa (new addition) and continuing their relationship with Zambia.
While not as dominant as Puma or Adidas, Nike’s presence is growing steadily in Africa.
⚫ Airness
The French brand continues its loyal partnership with Mali.
Stands out with a new “Madiba” kit design, honoring Nelson Mandela—a strong cultural and symbolic gesture that blends sport and heritage.
