Achraf Hakimi tops AFCON 2025 player valuation charts

Achraf Hakimi continues to cement his status as one of Africa’s standout football stars, after being ranked the most valuable player at the 2025 Africa Cup of Nations with a market value of 80 million euros, according to the CIES Football Observatory and Transfermarkt.

The Paris Saint‑Germain right‑back has become a leading face of Moroccan and African football in Europe’s top leagues thanks to his consistency at the highest level and his versatility in both defence and attack.

Hakimi’s high valuation gives Morocco a clear edge in terms of average squad value, with the Atlas Lions topping this metric in Africa, narrowly ahead of Senegal. This underlines his direct impact on boosting the national team’s economic and marketing profile.

His importance goes beyond sporting performances, as he is also one of the most commercially attractive African players for sponsors and brands. That visibility enhances Morocco’s image globally and increases the appeal of the national team’s matches to fans and media.

Leading the AFCON 2025 value list ahead of big names like Victor Osimhen and Omar Marmoush confirms that Hakimi is now a central figure in the competition’s economic equation, at a time when market values strongly influence attention and revenue.