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FC BARCELONA: NEYMAR IS ACCUSED OF ADVERTISING HIS SPONSORS IN THE MIDDLE OF A MATCH

  • BY Ibrahim Sannie
  • April 16, 2014
  • 0 Comments
  • 66 Views
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Neymar, the Barcelona striker, has faced accusations of taking sports marketing to an extreme level. He is accused of displaying the brand of his underwear, Lupo, on five occasions during the Champions League quarter-finals against Atlético de Madrid (1-0 defeat).

This practice, deemed inappropriate by FIFA, provided significant visibility to the brand in Brazil, as the match was broadcast live by two free local TV channels.

Tags: accusation, Brazil, Spain, FC Barcelona, Lupo, Neymar, advertisement.

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