The football industry involves not just the game itself but also a significant battle among brands behind the scenes. In this competition, Nike seems to be prevailing over its former subsidiary, Umbro. After securing deals with the English national team and Manchester City for the upcoming seasons, Nike has now added Lille to its roster for the 2013-2014 season.
After three years with Umbro, LOSC (Lille Olympique Sporting Club) and its diverse roster, including many African players, will be sporting Nike gear from the next season. The confirmation of this change was announced by the northern club on its website, expressing pride and happiness in associating its image with Nike’s famous Swoosh logo. The agreement is seen as a testament to the attractiveness of the Lille club and showcases the confidence placed by a globally renowned group in the LOSC project.
This move reflects the competitive landscape of sports apparel partnerships and the significance of such deals for both clubs and brands in the football industry.
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