The friendly match between South Africa and Brazil on Wednesday caught the attention of many viewers due to an unusual occurrence: Brazil played the first half wearing their traditional yellow and blue jerseys, and then switched to blue for the second half.
This unique strategy was aimed at maximizing visibility for both jersey designs, as increasing exposure often leads to higher sales. Nike, the sportswear brand behind Brazil’s jerseys, utilized this tactic effectively to promote their products.
Interestingly, Brazil and Nike are not the pioneers of this marketing approach. Earlier, Estudiante Madrid basketball club also adopted a similar strategy to unveil their new main partner.
While this technique proves successful in friendly matches and promotional events, implementing it in official competitions could pose logistical challenges. Nonetheless, it remains a clever tactic to garner attention and boost merchandise sales.
