Criticism has surged among Moroccan activists and sports experts following the unveiling of the official logo for the joint bid of Morocco, Spain, and Portugal to host the 2030 FIFA World Cup. Critics argue that the logo fails to represent Moroccan identity adequately, both in terms of language and symbolism.
The inclusion of the term “YALLA” in the logo has sparked particular controversy, with many Moroccan social media users asserting that it does not align with Moroccan identity or reflect the country’s linguistic or cultural heritage.
While Spain and Portugal are represented through the phrase “Vamos,” meaning “Let’s go,” in the logo, there is a noticeable absence of any reference to Morocco’s diverse culture, according to the same sources.
Sports experts have also weighed in, suggesting that if there is room for modification, the logo should be altered to incorporate elements that better represent the Kingdom of Morocco and its rich historical identity to promote the nation effectively.
Aziz Belbouddali, a sports expert, expressed skepticism about finding any symbol or reference to Morocco in the newly unveiled logo, deeming it impossible and challenging.
Belbouddali emphasized that the logo fails to showcase Moroccan identity clearly, disappointing many Moroccans who had hoped for cultural representation.
Belbouddali further asserted that the logo’s attempt to reflect Moroccan identity is entirely unsuccessful and falls short of embodying the Kingdom’s heritage.
He argued that the Moroccan element should have been emphasized more strongly to resonate with future generations and promote the country’s image on a global scale.
Abdelatif Moutawakkil, another sports expert, echoed similar sentiments, acknowledging the dissatisfaction with the logo’s design but emphasizing the finality of the decision.
Moutawakkil stressed the importance of accepting the logo as it is and supporting Morocco’s representation in this historic event.
While debate surrounding the logo’s design is expected initially, Moutawakkil suggested that future discussions should focus on substance rather than form.
He particularly highlighted concerns about the absence of public involvement in the logo selection process, a departure from previous World Cup logo unveilings.
Ultimately, despite the controversy, the choice of logo for the joint bid has been made by consensus among the three parties involved.
However, questions remain about the representation of Moroccan identity and the degree of public engagement in the decision-making process.
