Palm Hills Sports Club signs sponsorship deal with Mayar Sherif ahead of Los Angeles 2028

Palm Hills Sports Club has signed a sponsorship agreement with Egyptian tennis player Mayar Sherif to support her professional career and preparations for the Los Angeles 2028 Olympic Games.

The partnership is part of Palm Hills’ plans to invest in outstanding sporting talent and expand its portfolio of sports sponsorships. The club said it also aimed to strengthen its position as a partner to Egyptian athletes capable of competing at the highest international level, while associating its brand with sporting excellence and achievement.

Tarek Attia, chairman of Palm Hills Sports Club, said the agreement reflected the club’s long-term commitment to Egyptian sport.

“Our sponsorship of Mayar Sherif is a strategic step within Palm Hills’ long-term vision to support Egyptian sport,” he said. “That vision is based on investing in champions and talents capable of competing globally, and supporting them in achieving sustainable success that contributes to strengthening Egypt’s position on the international sporting stage.”

Attia added: “We believe our role in supporting athletes goes beyond celebrating their achievements. It includes standing by them throughout the different stages of their professional careers, helping them continue to develop and fulfil their ambitions.

“Our sponsorship of Mayar Sherif confirms our commitment to supporting her career and enhancing her opportunities to compete at the highest levels, while continuing to pursue her future goals, including her ambitions connected to the Los Angeles 2028 Olympics.”

He said Palm Hills would continue to broaden its sports sponsorship programme as part of a strategy focused on athletes who represented excellence and ambition and could inspire younger generations.

“We seek through this vision to contribute to the long-term development of Egyptian sport and establish Palm Hills as a strategic partner in supporting sporting talent and strengthening its presence on the global stage,” Attia said.

Sherif welcomed the agreement, saying: “I am proud of my partnership with Palm Hills Sports Club and appreciate its confidence in my career and its belief in the importance of supporting Egyptian champions in achieving their ambitions.

“I look forward to this partnership becoming a new step towards achieving further success and continuing to represent Egypt proudly internationally, culminating in the dream of competing at the Olympic Games and raising Egypt’s name at the biggest sporting events.”

Sherif won the women’s singles gold medal at the 2019 African Games in Rabat, Morocco, before becoming the first Egyptian woman to reach the main draw at the French Open in 2020.

She represented Egypt at the Tokyo 2020 and Paris 2024 Olympics. In 2022, she became the first Egyptian to win a WTA singles title when she claimed the Parma Open in Italy.

In 2023, she reached the Madrid Open quarter-finals, another first for an Egyptian at a WTA 1000 event, and recorded a career-best world ranking of 31st in June. In July 2026, she won her second WTA title at the Iasi Open in Romania.

Palm Hills Sports Club opened the Mouratoglou Tennis Academy in November 2025, the first of its kind in Africa, as part of its efforts to develop coaching, identify promising players and prepare a new generation of Egyptians for international competition.